MAKING MONEY ONLINE TRAINING ACADEMY · COURSE 06

Social Media Marketing Business Training

Build an ethical, repeatable content system for TikTok, Facebook, Instagram and YouTube—without promises of overnight income.

10 modules · 50 complete lessons · 60 narrated slides · 15 worksheets · 25-question final exam

Welcome to Your Social Media Marketing Course

This self-study program teaches practical content research, short video production, profile design, free traffic, engagement, business measurement, and responsible promotion. Work through each written lesson, follow the narrated slides, complete the assignments and finish the graded assessment. You can read the lessons without audio.

Important: Platform menus, eligibility, analytics and policies change. Review current official guidance before selling, promoting or collecting data. No marketing plan guarantees followers, visitors, income or sales. This course provides education, not platform endorsement or professional legal advice.
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Your 10 Training Modules

MODULE 01

Foundations & Audience

Five complete written lessons and six narrated slides.

  1. Business goals and the customer journey
  2. Define your ideal customer
  3. Positioning and your unique promise
  4. Choose platforms deliberately
  5. Set measurable and ethical goals
Go to full lessons →
MODULE 02

Brand, Profiles & Trust

Five complete written lessons and six narrated slides.

  1. Build a recognizable brand
  2. Write clear profile biographies
  3. Links and calls to action
  4. Visual identity and accessibility
  5. Trust, disclosures and account security
Go to full lessons →
MODULE 03

Content Strategy & Research

Five complete written lessons and six narrated slides.

  1. Content pillars and a balanced mix
  2. Research audience questions
  3. Build strong hooks and story arcs
  4. Make a repeatable content calendar
  5. Repurpose content responsibly
Go to full lessons →
MODULE 04

TikTok Marketing

Five complete written lessons and six narrated slides.

  1. Short-form video planning
  2. Film clear phone videos
  3. Editing and captions
  4. TikTok discovery and engagement
  5. Learn from TikTok analytics
Go to full lessons →
MODULE 05

Facebook Marketing

Five complete written lessons and six narrated slides.

  1. Page versus personal presence
  2. Useful page posts and short videos
  3. Community groups without spam
  4. Facebook live and conversations
  5. Meta Business Suite workflows
Go to full lessons →
MODULE 06

Instagram Marketing

Five complete written lessons and six narrated slides.

  1. Reels that teach and demonstrate
  2. Carousels and static posts
  3. Stories and relationship building
  4. Hashtags, captions and discovery
  5. Instagram insights and experiments
Go to full lessons →
MODULE 07

YouTube & Search Discovery

Five complete written lessons and six narrated slides.

  1. Create useful Shorts
  2. Long-form teaching videos
  3. Titles thumbnails and descriptions
  4. YouTube analytics and retention
  5. Connect video to your customer journey
Go to full lessons →
MODULE 08

Production & Publishing System

Five complete written lessons and six narrated slides.

  1. Batch planning and scripting
  2. Record better audio and lighting
  3. Editing workflow and accessibility
  4. Scheduling and asset management
  5. Copyright and safe AI assistance
Go to full lessons →
MODULE 09

Engagement, Leads & Selling

Five complete written lessons and six narrated slides.

  1. Replying to real questions
  2. Offer design and buyer readiness
  3. Helpful calls to action
  4. Email signup and consent
  5. Complaints refunds and reputation
Go to full lessons →
MODULE 10

Analytics, Optimization & Launch

Five complete written lessons and six narrated slides.

  1. Metrics that matter
  2. Diagnose weak performance
  3. Ethical tests and experiments
  4. Time and cost budgeting
  5. 30-day launch and 90-day improvement plan
Go to full lessons →
MODULE 01

Foundations & Audience

Learning objective: Study the five lessons below, complete the worked scenario, and submit a practical deliverable you can use in your own content plan.

Lesson 1.1 — Business goals and the customer journey

Define the business outcome before chasing views. A useful outcome is an inquiry, email signup, qualified site visit or sale. Draw the path from helpful content to a clear landing page and a trustworthy offer.

Step-by-step application: First identify the audience or issue this lesson addresses. Next write one specific example for your own business. Then produce a small draft or test, inspect it from a new visitor’s perspective, and record what you would improve. Keep the version you tested so future changes can be compared fairly.

Student task: Write one primary goal and one secondary goal. Example: 12 qualified inquiries in a month; record the starting point so progress is measurable.

Quality check: Is the claim accurate? Is the content understandable on a phone? Is the next step relevant? Have you protected customer privacy, intellectual property and trust?

Lesson 1.2 — Define your ideal customer

Describe the buyer’s job, frustration, skill level, budget and desired result. Avoid “everyone.” Speak to one realistic segment and its questions.

Step-by-step application: First identify the audience or issue this lesson addresses. Next write one specific example for your own business. Then produce a small draft or test, inspect it from a new visitor’s perspective, and record what you would improve. Keep the version you tested so future changes can be compared fairly.

Student task: Draft a customer profile with five questions a buyer would ask before paying.

Quality check: Is the claim accurate? Is the content understandable on a phone? Is the next step relevant? Have you protected customer privacy, intellectual property and trust?

Lesson 1.3 — Positioning and your unique promise

Position an offer around a specific result and evidence, not exaggerated income claims. Explain who it helps, what is included and who may not be a fit.

Step-by-step application: First identify the audience or issue this lesson addresses. Next write one specific example for your own business. Then produce a small draft or test, inspect it from a new visitor’s perspective, and record what you would improve. Keep the version you tested so future changes can be compared fairly.

Student task: Write a one-sentence promise with a realistic benefit and clear limitations.

Quality check: Is the claim accurate? Is the content understandable on a phone? Is the next step relevant? Have you protected customer privacy, intellectual property and trust?

Lesson 1.4 — Choose platforms deliberately

Prioritize one primary platform and one supporting platform based on audience behavior, your ability to produce consistently and the intended content format.

Step-by-step application: First identify the audience or issue this lesson addresses. Next write one specific example for your own business. Then produce a small draft or test, inspect it from a new visitor’s perspective, and record what you would improve. Keep the version you tested so future changes can be compared fairly.

Student task: Compare two platforms for audience, format, workload and next step to purchase.

Quality check: Is the claim accurate? Is the content understandable on a phone? Is the next step relevant? Have you protected customer privacy, intellectual property and trust?

Lesson 1.5 — Set measurable and ethical goals

Choose a small set of measures you can actually track weekly. Separate reach, attention, conversations, clicks and sales. Review trends over time, not one post.

Step-by-step application: First identify the audience or issue this lesson addresses. Next write one specific example for your own business. Then produce a small draft or test, inspect it from a new visitor’s perspective, and record what you would improve. Keep the version you tested so future changes can be compared fairly.

Student task: Create a weekly scorecard with posts, views, saves, inquiries, site visits and orders.

Quality check: Is the claim accurate? Is the content understandable on a phone? Is the next step relevant? Have you protected customer privacy, intellectual property and trust?

Worked Example: Customer journey example

A beginner searching “how to make printable planners” sees a 40-second demonstration, opens the profile, reads a lesson overview, and decides whether to enroll. Count qualified visits, not just plays.

Practice assignment: Adapt this example to a real product, course or service. Write the audience, content opening, key teaching point, intended next action and one measurement you will review after publishing.

Module self-check: what should you be able to explain?

Explain the idea in your own words, identify one likely mistake, produce one concrete example and state a metric that would show progress. If you cannot, revisit the lesson and make a simpler trial project.

MODULE 02

Brand, Profiles & Trust

Learning objective: Study the five lessons below, complete the worked scenario, and submit a practical deliverable you can use in your own content plan.

Lesson 2.1 — Build a recognizable brand

Use repeatable colors, typography, tone, topic categories and an identifiable promise. Consistency matters more than expensive graphics.

Step-by-step application: First identify the audience or issue this lesson addresses. Next write one specific example for your own business. Then produce a small draft or test, inspect it from a new visitor’s perspective, and record what you would improve. Keep the version you tested so future changes can be compared fairly.

Student task: Describe your brand voice in three adjectives and list two words you will avoid.

Quality check: Is the claim accurate? Is the content understandable on a phone? Is the next step relevant? Have you protected customer privacy, intellectual property and trust?

Lesson 2.2 — Write clear profile biographies

State plainly who you help, what you teach or sell, and the next action. Profile wording should match the landing page and should avoid “guaranteed” results.

Step-by-step application: First identify the audience or issue this lesson addresses. Next write one specific example for your own business. Then produce a small draft or test, inspect it from a new visitor’s perspective, and record what you would improve. Keep the version you tested so future changes can be compared fairly.

Student task: Draft a 150-character biography with one clear call to action.

Quality check: Is the claim accurate? Is the content understandable on a phone? Is the next step relevant? Have you protected customer privacy, intellectual property and trust?

Lesson 2.3 — Links and calls to action

Make sure a visitor can find the correct website or offer using the link features available to the account. Some account types have link eligibility restrictions.

Step-by-step application: First identify the audience or issue this lesson addresses. Next write one specific example for your own business. Then produce a small draft or test, inspect it from a new visitor’s perspective, and record what you would improve. Keep the version you tested so future changes can be compared fairly.

Student task: Open the profile as a stranger would and count taps needed to see the offer.

Quality check: Is the claim accurate? Is the content understandable on a phone? Is the next step relevant? Have you protected customer privacy, intellectual property and trust?

Lesson 2.4 — Visual identity and accessibility

Use legible contrasts, descriptive image text where available, captions for video, and uncluttered thumbnails. Different devices crop differently.

Step-by-step application: First identify the audience or issue this lesson addresses. Next write one specific example for your own business. Then produce a small draft or test, inspect it from a new visitor’s perspective, and record what you would improve. Keep the version you tested so future changes can be compared fairly.

Student task: Design one mobile-first cover and have another person check readability.

Quality check: Is the claim accurate? Is the content understandable on a phone? Is the next step relevant? Have you protected customer privacy, intellectual property and trust?

Lesson 2.5 — Trust, disclosures and account security

Protect accounts with unique passwords and two-factor authentication. Disclose brand relationships and affiliate promotions as required. Do not fabricate testimonials or impersonate customers.

Step-by-step application: First identify the audience or issue this lesson addresses. Next write one specific example for your own business. Then produce a small draft or test, inspect it from a new visitor’s perspective, and record what you would improve. Keep the version you tested so future changes can be compared fairly.

Student task: Write a short disclosure for a sponsored or affiliate post and enable two-factor authentication.

Quality check: Is the claim accurate? Is the content understandable on a phone? Is the next step relevant? Have you protected customer privacy, intellectual property and trust?

Worked Example: Profile audit example

A biography reading “Make $10,000 overnight” is not trustworthy. Replace it with “Practical beginner courses for creating and selling digital products. See lessons and pricing.”

Practice assignment: Adapt this example to a real product, course or service. Write the audience, content opening, key teaching point, intended next action and one measurement you will review after publishing.

Module self-check: what should you be able to explain?

Explain the idea in your own words, identify one likely mistake, produce one concrete example and state a metric that would show progress. If you cannot, revisit the lesson and make a simpler trial project.

MODULE 03

Content Strategy & Research

Learning objective: Study the five lessons below, complete the worked scenario, and submit a practical deliverable you can use in your own content plan.

Lesson 3.1 — Content pillars and a balanced mix

Build 3–5 recurring topic pillars: teaching, demonstrations, common questions, proof/process and offers. Avoid making every post a sales pitch.

Step-by-step application: First identify the audience or issue this lesson addresses. Next write one specific example for your own business. Then produce a small draft or test, inspect it from a new visitor’s perspective, and record what you would improve. Keep the version you tested so future changes can be compared fairly.

Student task: List five post ideas under each of three chosen pillars.

Quality check: Is the claim accurate? Is the content understandable on a phone? Is the next step relevant? Have you protected customer privacy, intellectual property and trust?

Lesson 3.2 — Research audience questions

Gather ideas from support emails, public FAQs, comments and customer questions. Do not copy competitors’ videos or private stories without permission.

Step-by-step application: First identify the audience or issue this lesson addresses. Next write one specific example for your own business. Then produce a small draft or test, inspect it from a new visitor’s perspective, and record what you would improve. Keep the version you tested so future changes can be compared fairly.

Student task: Create a list of 20 questions prospective customers might type or ask.

Quality check: Is the claim accurate? Is the content understandable on a phone? Is the next step relevant? Have you protected customer privacy, intellectual property and trust?

Lesson 3.3 — Build strong hooks and story arcs

A hook promises useful information quickly. Follow with the problem, demonstration, clear takeaway and optional next step. Do not rely on deceptive curiosity.

Step-by-step application: First identify the audience or issue this lesson addresses. Next write one specific example for your own business. Then produce a small draft or test, inspect it from a new visitor’s perspective, and record what you would improve. Keep the version you tested so future changes can be compared fairly.

Student task: Write three hooks for the same 30-second tip and read them aloud.

Quality check: Is the claim accurate? Is the content understandable on a phone? Is the next step relevant? Have you protected customer privacy, intellectual property and trust?

Lesson 3.4 — Make a repeatable content calendar

A calendar is a commitment you can sustain, not a quota that creates burnout. Organize idea, draft, record, edit, approve, post and review columns.

Step-by-step application: First identify the audience or issue this lesson addresses. Next write one specific example for your own business. Then produce a small draft or test, inspect it from a new visitor’s perspective, and record what you would improve. Keep the version you tested so future changes can be compared fairly.

Student task: Plan one week with three helpful posts, one demonstration and one offer explanation.

Quality check: Is the claim accurate? Is the content understandable on a phone? Is the next step relevant? Have you protected customer privacy, intellectual property and trust?

Lesson 3.5 — Repurpose content responsibly

Adapt one original lesson into a short video, carousel, email and FAQ without recycling watermarked assets or violating platform terms.

Step-by-step application: First identify the audience or issue this lesson addresses. Next write one specific example for your own business. Then produce a small draft or test, inspect it from a new visitor’s perspective, and record what you would improve. Keep the version you tested so future changes can be compared fairly.

Student task: Convert one lesson into four formats with a fresh opening for each.

Quality check: Is the claim accurate? Is the content understandable on a phone? Is the next step relevant? Have you protected customer privacy, intellectual property and trust?

Worked Example: Content mix example

Over five posts, publish three practical answers, one process demonstration and one clear course overview. Compare saved posts, questions and visits.

Practice assignment: Adapt this example to a real product, course or service. Write the audience, content opening, key teaching point, intended next action and one measurement you will review after publishing.

Module self-check: what should you be able to explain?

Explain the idea in your own words, identify one likely mistake, produce one concrete example and state a metric that would show progress. If you cannot, revisit the lesson and make a simpler trial project.

MODULE 04

TikTok Marketing

Learning objective: Study the five lessons below, complete the worked scenario, and submit a practical deliverable you can use in your own content plan.

Lesson 4.1 — Short-form video planning

Plan each TikTok with an audience question, visible example and a concise ending. Frame vertically and put the useful point early.

Step-by-step application: First identify the audience or issue this lesson addresses. Next write one specific example for your own business. Then produce a small draft or test, inspect it from a new visitor’s perspective, and record what you would improve. Keep the version you tested so future changes can be compared fairly.

Student task: Script a 30–45 second explainer with a one-line CTA.

Quality check: Is the claim accurate? Is the content understandable on a phone? Is the next step relevant? Have you protected customer privacy, intellectual property and trust?

Lesson 4.2 — Film clear phone videos

Use a clean lens, stable phone position, quiet room, and light in front of the speaker. Film short takes instead of memorizing a full speech.

Step-by-step application: First identify the audience or issue this lesson addresses. Next write one specific example for your own business. Then produce a small draft or test, inspect it from a new visitor’s perspective, and record what you would improve. Keep the version you tested so future changes can be compared fairly.

Student task: Record the same sentence with backlighting and front lighting; compare.

Quality check: Is the claim accurate? Is the content understandable on a phone? Is the next step relevant? Have you protected customer privacy, intellectual property and trust?

Lesson 4.3 — Editing and captions

Cut long pauses, add readable captions, and verify text doesn’t sit under interface buttons. Respect music and footage rights.

Step-by-step application: First identify the audience or issue this lesson addresses. Next write one specific example for your own business. Then produce a small draft or test, inspect it from a new visitor’s perspective, and record what you would improve. Keep the version you tested so future changes can be compared fairly.

Student task: Edit a 30-second video and check it with the sound muted.

Quality check: Is the claim accurate? Is the content understandable on a phone? Is the next step relevant? Have you protected customer privacy, intellectual property and trust?

Lesson 4.4 — TikTok discovery and engagement

Relevant keywords in speech and captions help explain the subject. Genuine responses and useful videos beat bought engagement or spammy comment schemes.

Step-by-step application: First identify the audience or issue this lesson addresses. Next write one specific example for your own business. Then produce a small draft or test, inspect it from a new visitor’s perspective, and record what you would improve. Keep the version you tested so future changes can be compared fairly.

Student task: Post one tutorial and prepare five thoughtful replies to likely questions.

Quality check: Is the claim accurate? Is the content understandable on a phone? Is the next step relevant? Have you protected customer privacy, intellectual property and trust?

Lesson 4.5 — Learn from TikTok analytics

Compare retention, viewers, profile visits and meaningful actions across comparable videos. Avoid treating raw views as revenue.

Step-by-step application: First identify the audience or issue this lesson addresses. Next write one specific example for your own business. Then produce a small draft or test, inspect it from a new visitor’s perspective, and record what you would improve. Keep the version you tested so future changes can be compared fairly.

Student task: Log five posts, topic, hook, views and real inquiries in a spreadsheet.

Quality check: Is the claim accurate? Is the content understandable on a phone? Is the next step relevant? Have you protected customer privacy, intellectual property and trust?

Worked Example: TikTok script example

Hook: “Your first product video needs one clear promise.” Demonstrate the product, show what the customer receives, say who it is for, then invite viewers to learn more.

Practice assignment: Adapt this example to a real product, course or service. Write the audience, content opening, key teaching point, intended next action and one measurement you will review after publishing.

Module self-check: what should you be able to explain?

Explain the idea in your own words, identify one likely mistake, produce one concrete example and state a metric that would show progress. If you cannot, revisit the lesson and make a simpler trial project.

MODULE 05

Facebook Marketing

Learning objective: Study the five lessons below, complete the worked scenario, and submit a practical deliverable you can use in your own content plan.

Lesson 5.1 — Page versus personal presence

Decide whether a Page is appropriate for the business. Keep the public brand presence separate from personal privacy settings and avoid misleading identities.

Step-by-step application: First identify the audience or issue this lesson addresses. Next write one specific example for your own business. Then produce a small draft or test, inspect it from a new visitor’s perspective, and record what you would improve. Keep the version you tested so future changes can be compared fairly.

Student task: Write an About section with service, location scope, hours and contact method as applicable.

Quality check: Is the claim accurate? Is the content understandable on a phone? Is the next step relevant? Have you protected customer privacy, intellectual property and trust?

Lesson 5.2 — Useful page posts and short videos

Mix explainers, photos, practical checklists, customer FAQs and short videos. Link to the next step when relevant without stuffing links into every paragraph.

Step-by-step application: First identify the audience or issue this lesson addresses. Next write one specific example for your own business. Then produce a small draft or test, inspect it from a new visitor’s perspective, and record what you would improve. Keep the version you tested so future changes can be compared fairly.

Student task: Draft a useful post showing three mistakes and three fixes.

Quality check: Is the claim accurate? Is the content understandable on a phone? Is the next step relevant? Have you protected customer privacy, intellectual property and trust?

Lesson 5.3 — Community groups without spam

Read group rules, contribute valuable answers and seek permission before commercial posts. Never scrape members or repeatedly post unsolicited offers.

Step-by-step application: First identify the audience or issue this lesson addresses. Next write one specific example for your own business. Then produce a small draft or test, inspect it from a new visitor’s perspective, and record what you would improve. Keep the version you tested so future changes can be compared fairly.

Student task: Identify three groups and document their posting and promotion rules.

Quality check: Is the claim accurate? Is the content understandable on a phone? Is the next step relevant? Have you protected customer privacy, intellectual property and trust?

Lesson 5.4 — Facebook live and conversations

Choose a focused live topic, outline three talking points, plan moderation, and answer only questions you can support. Avoid revealing customer information.

Step-by-step application: First identify the audience or issue this lesson addresses. Next write one specific example for your own business. Then produce a small draft or test, inspect it from a new visitor’s perspective, and record what you would improve. Keep the version you tested so future changes can be compared fairly.

Student task: Create a 10-minute live outline and an opening disclaimer.

Quality check: Is the claim accurate? Is the content understandable on a phone? Is the next step relevant? Have you protected customer privacy, intellectual property and trust?

Lesson 5.5 — Meta Business Suite workflows

Where available, use Meta Business Suite to plan posts and review insights for connected Facebook and Instagram assets. Account permissions and menus can change.

Step-by-step application: First identify the audience or issue this lesson addresses. Next write one specific example for your own business. Then produce a small draft or test, inspect it from a new visitor’s perspective, and record what you would improve. Keep the version you tested so future changes can be compared fairly.

Student task: Locate an Insights view and record the last 28 days of views and interactions.

Quality check: Is the claim accurate? Is the content understandable on a phone? Is the next step relevant? Have you protected customer privacy, intellectual property and trust?

Worked Example: Facebook group example

Someone asks how to price a digital planner. Explain costs and fees with a neutral example; share a course link only if group rules and the conversation allow it.

Practice assignment: Adapt this example to a real product, course or service. Write the audience, content opening, key teaching point, intended next action and one measurement you will review after publishing.

Module self-check: what should you be able to explain?

Explain the idea in your own words, identify one likely mistake, produce one concrete example and state a metric that would show progress. If you cannot, revisit the lesson and make a simpler trial project.

MODULE 06

Instagram Marketing

Learning objective: Study the five lessons below, complete the worked scenario, and submit a practical deliverable you can use in your own content plan.

Lesson 6.1 — Reels that teach and demonstrate

Show one idea or transformation per Reel. Use legible on-screen text, a human opening and a useful demonstration rather than filler.

Step-by-step application: First identify the audience or issue this lesson addresses. Next write one specific example for your own business. Then produce a small draft or test, inspect it from a new visitor’s perspective, and record what you would improve. Keep the version you tested so future changes can be compared fairly.

Student task: Write a 20-second Reel script teaching one step.

Quality check: Is the claim accurate? Is the content understandable on a phone? Is the next step relevant? Have you protected customer privacy, intellectual property and trust?

Lesson 6.2 — Carousels and static posts

Carousels work for sequences and checklists. Lead with a problem, use one idea per frame, and end with a concise recap.

Step-by-step application: First identify the audience or issue this lesson addresses. Next write one specific example for your own business. Then produce a small draft or test, inspect it from a new visitor’s perspective, and record what you would improve. Keep the version you tested so future changes can be compared fairly.

Student task: Outline a six-card carousel: hook, four steps, recap.

Quality check: Is the claim accurate? Is the content understandable on a phone? Is the next step relevant? Have you protected customer privacy, intellectual property and trust?

Lesson 6.3 — Stories and relationship building

Stories can share behind-the-scenes process, polls or FAQs with permission. Use interactive features only if they add value; never pressure followers.

Step-by-step application: First identify the audience or issue this lesson addresses. Next write one specific example for your own business. Then produce a small draft or test, inspect it from a new visitor’s perspective, and record what you would improve. Keep the version you tested so future changes can be compared fairly.

Student task: Plan three Stories that teach rather than immediately sell.

Quality check: Is the claim accurate? Is the content understandable on a phone? Is the next step relevant? Have you protected customer privacy, intellectual property and trust?

Lesson 6.4 — Hashtags, captions and discovery

Put descriptive language naturally in captions and use relevant topic labels where useful. Do not assume any hashtag count guarantees distribution.

Step-by-step application: First identify the audience or issue this lesson addresses. Next write one specific example for your own business. Then produce a small draft or test, inspect it from a new visitor’s perspective, and record what you would improve. Keep the version you tested so future changes can be compared fairly.

Student task: Compare three caption openings for clarity and specific audience fit.

Quality check: Is the claim accurate? Is the content understandable on a phone? Is the next step relevant? Have you protected customer privacy, intellectual property and trust?

Lesson 6.5 — Instagram insights and experiments

Review reach, interactions, saves, profile activity and clicks where available. Compare like with like and change one creative variable at a time.

Step-by-step application: First identify the audience or issue this lesson addresses. Next write one specific example for your own business. Then produce a small draft or test, inspect it from a new visitor’s perspective, and record what you would improve. Keep the version you tested so future changes can be compared fairly.

Student task: Choose two Reels and identify one testable difference in the first three seconds.

Quality check: Is the claim accurate? Is the content understandable on a phone? Is the next step relevant? Have you protected customer privacy, intellectual property and trust?

Worked Example: Instagram carousel example

Card 1: “Five checks before you publish.” Cards 2–5: readable text, clear offer, functioning link and mobile preview. Card 6: checklist recap.

Practice assignment: Adapt this example to a real product, course or service. Write the audience, content opening, key teaching point, intended next action and one measurement you will review after publishing.

Module self-check: what should you be able to explain?

Explain the idea in your own words, identify one likely mistake, produce one concrete example and state a metric that would show progress. If you cannot, revisit the lesson and make a simpler trial project.

MODULE 07

YouTube & Search Discovery

Learning objective: Study the five lessons below, complete the worked scenario, and submit a practical deliverable you can use in your own content plan.

Lesson 7.1 — Create useful Shorts

Shorts are a discovery opportunity, not a guaranteed sales engine. Create stand-alone value with a clear beginning and end.

Step-by-step application: First identify the audience or issue this lesson addresses. Next write one specific example for your own business. Then produce a small draft or test, inspect it from a new visitor’s perspective, and record what you would improve. Keep the version you tested so future changes can be compared fairly.

Student task: Turn one FAQ into a 40-second Short with a demonstrated answer.

Quality check: Is the claim accurate? Is the content understandable on a phone? Is the next step relevant? Have you protected customer privacy, intellectual property and trust?

Lesson 7.2 — Long-form teaching videos

Longer tutorials can solve complex problems and support search discovery. Structure with promise, agenda, steps, demonstration and recap.

Step-by-step application: First identify the audience or issue this lesson addresses. Next write one specific example for your own business. Then produce a small draft or test, inspect it from a new visitor’s perspective, and record what you would improve. Keep the version you tested so future changes can be compared fairly.

Student task: Outline a five-minute tutorial including a worked example.

Quality check: Is the claim accurate? Is the content understandable on a phone? Is the next step relevant? Have you protected customer privacy, intellectual property and trust?

Lesson 7.3 — Titles thumbnails and descriptions

Use accurate titles, readable thumbnails and descriptions that identify the viewer’s question. Do not misrepresent the contents with sensational claims.

Step-by-step application: First identify the audience or issue this lesson addresses. Next write one specific example for your own business. Then produce a small draft or test, inspect it from a new visitor’s perspective, and record what you would improve. Keep the version you tested so future changes can be compared fairly.

Student task: Write three honest video titles and pick the most specific.

Quality check: Is the claim accurate? Is the content understandable on a phone? Is the next step relevant? Have you protected customer privacy, intellectual property and trust?

Lesson 7.4 — YouTube analytics and retention

In YouTube Studio, compare topic, click behavior, audience retention, Shorts discovery and subscriber response as available. Views alone can mislead.

Step-by-step application: First identify the audience or issue this lesson addresses. Next write one specific example for your own business. Then produce a small draft or test, inspect it from a new visitor’s perspective, and record what you would improve. Keep the version you tested so future changes can be compared fairly.

Student task: Inspect one audience retention chart and note a possible reason for a drop.

Quality check: Is the claim accurate? Is the content understandable on a phone? Is the next step relevant? Have you protected customer privacy, intellectual property and trust?

Lesson 7.5 — Connect video to your customer journey

Guide viewers to a related tutorial, resources page or offer at a relevant point. The destination must match what the video promised.

Step-by-step application: First identify the audience or issue this lesson addresses. Next write one specific example for your own business. Then produce a small draft or test, inspect it from a new visitor’s perspective, and record what you would improve. Keep the version you tested so future changes can be compared fairly.

Student task: Map one video to one free checklist and one paid course.

Quality check: Is the claim accurate? Is the content understandable on a phone? Is the next step relevant? Have you protected customer privacy, intellectual property and trust?

Worked Example: YouTube tutorial example

Create a six-minute walkthrough of a sample product listing. Show the screen, define terms, and include caveats for platform settings that change.

Practice assignment: Adapt this example to a real product, course or service. Write the audience, content opening, key teaching point, intended next action and one measurement you will review after publishing.

Module self-check: what should you be able to explain?

Explain the idea in your own words, identify one likely mistake, produce one concrete example and state a metric that would show progress. If you cannot, revisit the lesson and make a simpler trial project.

MODULE 08

Production & Publishing System

Learning objective: Study the five lessons below, complete the worked scenario, and submit a practical deliverable you can use in your own content plan.

Lesson 8.1 — Batch planning and scripting

Batch similar tasks: research on Monday, script on Tuesday, record together, then edit and schedule. Keep buffer days for changes.

Step-by-step application: First identify the audience or issue this lesson addresses. Next write one specific example for your own business. Then produce a small draft or test, inspect it from a new visitor’s perspective, and record what you would improve. Keep the version you tested so future changes can be compared fairly.

Student task: Make a two-hour weekly batching plan with breaks.

Quality check: Is the claim accurate? Is the content understandable on a phone? Is the next step relevant? Have you protected customer privacy, intellectual property and trust?

Lesson 8.2 — Record better audio and lighting

Place light in front, reduce background noise, check microphone distance and watch the recording before leaving the setup. A phone can be enough.

Step-by-step application: First identify the audience or issue this lesson addresses. Next write one specific example for your own business. Then produce a small draft or test, inspect it from a new visitor’s perspective, and record what you would improve. Keep the version you tested so future changes can be compared fairly.

Student task: Make a 15-second test clip and evaluate sound, lighting and framing.

Quality check: Is the claim accurate? Is the content understandable on a phone? Is the next step relevant? Have you protected customer privacy, intellectual property and trust?

Lesson 8.3 — Editing workflow and accessibility

Use captions, readable fonts, descriptive screenshots and a consistent export format. Check video without sound and verify any embedded links.

Step-by-step application: First identify the audience or issue this lesson addresses. Next write one specific example for your own business. Then produce a small draft or test, inspect it from a new visitor’s perspective, and record what you would improve. Keep the version you tested so future changes can be compared fairly.

Student task: Create a quality-control checklist for video accessibility.

Quality check: Is the claim accurate? Is the content understandable on a phone? Is the next step relevant? Have you protected customer privacy, intellectual property and trust?

Lesson 8.4 — Scheduling and asset management

Name files clearly, track versions, store original project assets and confirm permissions before outsourcing. Do not publish personal information accidentally.

Step-by-step application: First identify the audience or issue this lesson addresses. Next write one specific example for your own business. Then produce a small draft or test, inspect it from a new visitor’s perspective, and record what you would improve. Keep the version you tested so future changes can be compared fairly.

Student task: Design folders for scripts, footage, approved posts, music rights and analytics.

Quality check: Is the claim accurate? Is the content understandable on a phone? Is the next step relevant? Have you protected customer privacy, intellectual property and trust?

Lesson 8.5 — Copyright and safe AI assistance

Use your own or licensed assets; disclose sponsorships and synthetic depictions where required. AI can brainstorm drafts but must be fact-checked, and fake endorsements are unacceptable.

Step-by-step application: First identify the audience or issue this lesson addresses. Next write one specific example for your own business. Then produce a small draft or test, inspect it from a new visitor’s perspective, and record what you would improve. Keep the version you tested so future changes can be compared fairly.

Student task: Audit one post for copyrighted music, privacy, claims and required disclosures.

Quality check: Is the claim accurate? Is the content understandable on a phone? Is the next step relevant? Have you protected customer privacy, intellectual property and trust?

Worked Example: Batch workflow example

For four short posts: 35 minutes research, 35 scripting, 35 recording, 45 editing and 20 quality check. Adjust to your experience.

Practice assignment: Adapt this example to a real product, course or service. Write the audience, content opening, key teaching point, intended next action and one measurement you will review after publishing.

Module self-check: what should you be able to explain?

Explain the idea in your own words, identify one likely mistake, produce one concrete example and state a metric that would show progress. If you cannot, revisit the lesson and make a simpler trial project.

MODULE 09

Engagement, Leads & Selling

Learning objective: Study the five lessons below, complete the worked scenario, and submit a practical deliverable you can use in your own content plan.

Lesson 9.1 — Replying to real questions

Answer people with helpful specificity; ask permission before moving to direct messages. Use templates as a starting point, not spam automation.

Step-by-step application: First identify the audience or issue this lesson addresses. Next write one specific example for your own business. Then produce a small draft or test, inspect it from a new visitor’s perspective, and record what you would improve. Keep the version you tested so future changes can be compared fairly.

Student task: Write a helpful reply to “How much does this cost?” and “Will it work for me?”

Quality check: Is the claim accurate? Is the content understandable on a phone? Is the next step relevant? Have you protected customer privacy, intellectual property and trust?

Lesson 9.2 — Offer design and buyer readiness

Explain price, contents, prerequisites, delivery, support and limitations before the sale. A strong offer makes an informed purchase possible.

Step-by-step application: First identify the audience or issue this lesson addresses. Next write one specific example for your own business. Then produce a small draft or test, inspect it from a new visitor’s perspective, and record what you would improve. Keep the version you tested so future changes can be compared fairly.

Student task: Write a five-sentence offer explanation without earnings promises.

Quality check: Is the claim accurate? Is the content understandable on a phone? Is the next step relevant? Have you protected customer privacy, intellectual property and trust?

Lesson 9.3 — Helpful calls to action

Good CTAs match the stage: save a checklist, view the lesson, compare options or enroll. Don’t pile five different actions into one post.

Step-by-step application: First identify the audience or issue this lesson addresses. Next write one specific example for your own business. Then produce a small draft or test, inspect it from a new visitor’s perspective, and record what you would improve. Keep the version you tested so future changes can be compared fairly.

Student task: Draft three CTAs for awareness, consideration and purchase stages.

Quality check: Is the claim accurate? Is the content understandable on a phone? Is the next step relevant? Have you protected customer privacy, intellectual property and trust?

Lesson 9.4 — Email signup and consent

Collect email addresses with an appropriate consent notice. Honor unsubscribe requests and follow applicable marketing laws; don’t import contacts without permission.

Step-by-step application: First identify the audience or issue this lesson addresses. Next write one specific example for your own business. Then produce a small draft or test, inspect it from a new visitor’s perspective, and record what you would improve. Keep the version you tested so future changes can be compared fairly.

Student task: Draft signup copy that says what emails subscribers will receive.

Quality check: Is the claim accurate? Is the content understandable on a phone? Is the next step relevant? Have you protected customer privacy, intellectual property and trust?

Lesson 9.5 — Complaints refunds and reputation

Publish truthful policies, deliver what was advertised, keep transaction records and respond promptly to complaints. Protect people’s personal information.

Step-by-step application: First identify the audience or issue this lesson addresses. Next write one specific example for your own business. Then produce a small draft or test, inspect it from a new visitor’s perspective, and record what you would improve. Keep the version you tested so future changes can be compared fairly.

Student task: Write a customer-service response to a late digital delivery complaint.

Quality check: Is the claim accurate? Is the content understandable on a phone? Is the next step relevant? Have you protected customer privacy, intellectual property and trust?

Worked Example: Lead conversion example

A visitor asks whether a beginner course includes worksheets. Answer truthfully with the course outline and an invitation to view details, not a pressured sales pitch.

Practice assignment: Adapt this example to a real product, course or service. Write the audience, content opening, key teaching point, intended next action and one measurement you will review after publishing.

Module self-check: what should you be able to explain?

Explain the idea in your own words, identify one likely mistake, produce one concrete example and state a metric that would show progress. If you cannot, revisit the lesson and make a simpler trial project.

MODULE 10

Analytics, Optimization & Launch

Learning objective: Study the five lessons below, complete the worked scenario, and submit a practical deliverable you can use in your own content plan.

Lesson 10.1 — Metrics that matter

Use a simple funnel: impressions → meaningful engagement → profile visits → landing page visits → inquiries → sales. Note missing data rather than inventing attribution.

Step-by-step application: First identify the audience or issue this lesson addresses. Next write one specific example for your own business. Then produce a small draft or test, inspect it from a new visitor’s perspective, and record what you would improve. Keep the version you tested so future changes can be compared fairly.

Student task: Create a seven-column weekly performance dashboard.

Quality check: Is the claim accurate? Is the content understandable on a phone? Is the next step relevant? Have you protected customer privacy, intellectual property and trust?

Lesson 10.2 — Diagnose weak performance

High views with low clicks suggests weak offer fit or CTA; clicks with no purchases suggest page clarity, trust, price or checkout problems. Test before making claims.

Step-by-step application: First identify the audience or issue this lesson addresses. Next write one specific example for your own business. Then produce a small draft or test, inspect it from a new visitor’s perspective, and record what you would improve. Keep the version you tested so future changes can be compared fairly.

Student task: Diagnose three hypothetical funnels and propose one next test each.

Quality check: Is the claim accurate? Is the content understandable on a phone? Is the next step relevant? Have you protected customer privacy, intellectual property and trust?

Lesson 10.3 — Ethical tests and experiments

Change one meaningful variable at a time: hook, format, subject, cover or CTA. Run enough comparable posts to avoid declaring winners from chance.

Step-by-step application: First identify the audience or issue this lesson addresses. Next write one specific example for your own business. Then produce a small draft or test, inspect it from a new visitor’s perspective, and record what you would improve. Keep the version you tested so future changes can be compared fairly.

Student task: Design a two-week experiment comparing two honest hooks.

Quality check: Is the claim accurate? Is the content understandable on a phone? Is the next step relevant? Have you protected customer privacy, intellectual property and trust?

Lesson 10.4 — Time and cost budgeting

Calculate time spent planning, production, comments and support, plus tools and outsourcing. Profit depends on all costs, not only ad spend.

Step-by-step application: First identify the audience or issue this lesson addresses. Next write one specific example for your own business. Then produce a small draft or test, inspect it from a new visitor’s perspective, and record what you would improve. Keep the version you tested so future changes can be compared fairly.

Student task: Estimate hours and dollars per month and your acceptable cost per lead.

Quality check: Is the claim accurate? Is the content understandable on a phone? Is the next step relevant? Have you protected customer privacy, intellectual property and trust?

Lesson 10.5 — 30-day launch and 90-day improvement plan

Start with 30 days of consistent content and weekly reviews. Over 90 days, retain useful topics and improve the destination website. No plan can promise sales.

Step-by-step application: First identify the audience or issue this lesson addresses. Next write one specific example for your own business. Then produce a small draft or test, inspect it from a new visitor’s perspective, and record what you would improve. Keep the version you tested so future changes can be compared fairly.

Student task: Build a 30-day plan and three monthly review checkpoints.

Quality check: Is the claim accurate? Is the content understandable on a phone? Is the next step relevant? Have you protected customer privacy, intellectual property and trust?

Worked Example: Basic funnel example

Suppose 10,000 content views lead to 100 website visits and 2 purchases. Visit rate = 1%; purchase rate from visits = 2%. This is an illustrative calculation, not a benchmark or earnings promise.

Practice assignment: Adapt this example to a real product, course or service. Write the audience, content opening, key teaching point, intended next action and one measurement you will review after publishing.

Module self-check: what should you be able to explain?

Explain the idea in your own words, identify one likely mistake, produce one concrete example and state a metric that would show progress. If you cannot, revisit the lesson and make a simpler trial project.

15 Fillable Student Worksheets

Use these directly on the page and select Print / Save as PDF to keep a copy. Browser page entries may not be preserved after a reload, so save your work before leaving.

WORKSHEET 01

Audience Profile

WORKSHEET 02

Offer and Customer Journey

WORKSHEET 03

Profile and Trust Audit

WORKSHEET 04

Content Pillar Planner

WORKSHEET 05

30-Day Content Calendar

WORKSHEET 06

Video Script Builder

WORKSHEET 07

TikTok Post Review

WORKSHEET 08

Facebook Community Plan

WORKSHEET 09

Instagram Carousel Planner

WORKSHEET 10

YouTube Video Outline

WORKSHEET 11

Weekly Production Schedule

WORKSHEET 12

Content Rights and Disclosure Audit

WORKSHEET 13

Engagement Response Scripts

WORKSHEET 14

Funnel and Analytics Tracker

WORKSHEET 15

30-Day Launch Plan

Ready-to-Adapt Content Templates

30-second teaching video

Hook: “If you’re struggling with [specific problem], here is one thing to check.”
Show: demonstrate [one clear action].
Explain: why it matters and an honest limitation.
CTA: “Save this checklist” or “See the full lesson on our website.”

FAQ post

Question: [common audience question]
Short answer: [accurate response]
Example: [simple demonstration]
Caution: [what the answer does not cover]
Next step: [related guide or course outline]

Six-slide carousel

1. A specific problem
2. Why it happens
3. First practical step
4. Second practical step
5. Common mistake to avoid
6. Summary and next useful resource

Course overview post

Who this is for: [beginner profile]
What is taught: [three skills]
What is included: [verified lessons, worksheets and support]
What it does not promise: [no guaranteed earnings]
Next step: [course details]

Response to pricing inquiry

Thanks for asking. The course costs [current price] and includes [verified contents]. It is intended for [audience]. You can review the curriculum and terms here: [link]. I’m happy to clarify what it covers.

Weekly review report

Posted: [number]
Top useful topic: [topic]
Meaningful comments/inquiries: [count]
Landing-page visits: [count, if tracked]
Purchases: [count, if tracked]
One change next week: [test]

30-Day Practical Launch Checklist

Choose a schedule you can sustain; these are examples, not required posting quotas.

Final Assessment — 25 Questions

Choose one answer per question, then select Grade My Test. A score of 80% or higher is the suggested self-study completion target. This is not a professional certification.

1. Which result is closest to a business outcome?
2. A useful customer profile identifies:
3. A truthful course promise should:
4. When starting with limited time you should:
5. Views and sales are:
6. An effective biography includes:
7. For accessibility, videos should ideally have:
8. An affiliate post requires:
9. A content pillar is:
10. A strong hook should:
11. When repurposing content you should:
12. The better short-video opening is:
13. A sensible TikTok comparison uses:
14. Before promoting in Facebook groups:
15. Meta Business Suite can help eligible users:
16. Instagram carousels are good for:
17. Hashtags guarantee sales:
18. A YouTube thumbnail should be:
19. What does retention help reveal?
20. Before publishing batch content, check:
21. Email marketing begins with:
22. When someone complains, you should:
23. A post has many views but few site visits. What might you test?
24. Good experiments usually change:
25. A 90-day plan should:
Show explanation of answers after studying

Official Learning & Policy References

Check these periodically. Feature eligibility and requirements depend on location, account type and changes to platform policies.

This course does not include paid advertising purchases, guaranteed earnings, fake engagement tactics or instructions for spamming communities. Official platform rules and applicable laws always take priority.
Making Money Online Training Academy · Course 06 — Social Media Marketing. Educational information only. Results vary and are not guaranteed.

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